Goodwin House Inc. (Alexandria, Va.), a nonprofit and faith-based senior living and healthcare services organization, is rebranding to Goodwin Living to reflect its mission and an increase in services for older adults beyond its Goodwin Living senior living campuses, according to an article in thezebra.org.
The rebranding includes a new logo and branding system.
The Goodwin Living Life Plan Communities, Goodwin House Alexandria (Alexandria, Va.), and Goodwin House Bailey’s Crossroads (Falls Church, Va.) will retain their names as part of the rebranding.
Goodwin Living recently announced plans to acquire Hermitage Northern Virginia, a continuing care retirement community in Alexandria.
